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アイテム
Market research and complementary advertising under asymmetric information
http://hdl.handle.net/10086/16948
http://hdl.handle.net/10086/16948b25fefb6-c814-4372-be6f-acf2d28b1e42
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
070econDP08-05.pdf (172668 bytes)
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| アイテムタイプ | デフォルトアイテムタイプ（フル）その２(1) | |||||||||
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| 公開日 | 2017-05-20 | |||||||||
| タイトル | ||||||||||
| タイトル | Market research and complementary advertising under asymmetric information | |||||||||
| 言語 | en | |||||||||
| 作成者 |
土橋, 俊寛
× 土橋, 俊寛
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| アクセス権 | ||||||||||
| アクセス権 | open access | |||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Other | |||||||||
| 内容記述 | April 2008 | |||||||||
| 言語 | en | |||||||||
| 出版者 | ||||||||||
| 出版者 | Graduate School of Economics, Hitotsubashi University | |||||||||
| 日付 | ||||||||||
| 日付 | 2008-05 | |||||||||
| 日付タイプ | Issued | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_18gh | |||||||||
| 資源タイプ | technical report | |||||||||
| 出版タイプ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| 関連情報 | ||||||||||
| 関連タイプ | isPartOf | |||||||||
| 関連名称 | Discussion papers ; No. 2008-05 | |||||||||
| ページ数 | ||||||||||
| ページ数 | 27 | |||||||||
| 抄録（第三者提供不可） | ||||||||||
| 値 | We consider whether market research can always increase a seller's sales under bilateral asymmetric information. If a monopoly seller provides a high quality object, market research cannot increase sales even when the cost is sufficiently low. A low quality seller, on the other hand, can likely benefit from market research. However, this research has shown that market research alone does not improve sales and that advertising complements market research. Thus the high quality seller can increase sales by using both methods. The availability of advertising and market research to both types of seller results in disappearance of information asymmetry and efficient trade. | |||||||||
