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Organizational Inertia and Excessive Product Proliferation
http://hdl.handle.net/10086/27044
http://hdl.handle.net/10086/270446eef5286-0a4d-4e2a-9b85-264595dfab69
| Item type | デフォルトアイテムタイプ（フル）その２(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2019-06-13 | |||||||||
| タイトル | ||||||||||
| タイトル | Organizational Inertia and Excessive Product Proliferation | |||||||||
| 言語 | en | |||||||||
| 作成者 |
櫻木, 理江
× 櫻木, 理江
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| アクセス権 | ||||||||||
| アクセス権 | metadata only access | |||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_14cb | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Other | |||||||||
| 内容記述 | 『Asiatische Studien』 Vol.70 Issue 1 (2016.3) pp.119-132 に掲載のため、論文データ（PDF）を取り下げ。[2016/10/25] | |||||||||
| 言語 | en | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Other | |||||||||
| 内容記述 | Withdrawn due to publication in "『Asiatische Studien』 Vol.70 Issue 1 (2016.3) pp.119-132". [Oct. 25, 2016] | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | This study investigates the internal factors of excessive product proliferation. Since empirical literature on product over-proliferation focused on how to optimize existing product portfolio, the causes of excessive product proliferation have so far attracted little attention. This study employs a case study of Shiseido, a famous Japanese cosmetics company, with particular attention to product proliferation in the Shiseido chain store channel, because external factors are mostly absent from this case. My results indicate that intra- and inter- organizational inertia affects product line management. Due to Shiseido’s effort in the 1990s, the company could maintain the advantage it and its cosmetics store channel held with much the strategy as had been used until the mid-1970s. This strengthen intra-organizational inertia at Shiseido. Inter-organizational inertia with cosmetics stores makes Shiseido’s strategic change more difficult, which causes excess proliferation. | |||||||||
| 出版者 | ||||||||||
| 出版者 | Graduate School of Commerce and Management Center for Japanese Business Sutdies, Hitotsubashi University | |||||||||
| 日付 | ||||||||||
| 日付 | 2015-01 | |||||||||
| 日付タイプ | Issued | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_18gh | |||||||||
| 資源タイプ | technical report | |||||||||
| 出版タイプ | ||||||||||
| 出版タイプ | NA | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_be7fb7dd8ff6fe43 | |||||||||
| 関連情報 | ||||||||||
| 関連タイプ | isPartOf | |||||||||
| 関連名称 | Working paper ; No. 189 | |||||||||
